LEAF PAVILLION

alcamo, 2012

1ST PRIZE COMPETITION

The trade fair pavilion project for the promotion of wineries has the leaf vine as its design reference. The reticular and asymmetrical vein patterning that gives structure to a vine leaf, is reinterpreted in stylized form to create a “skin” that surrounds the pavilion space. This particular structure generates a filtered texture evoking the characteristic of a creeper vine shrub.
The vine leaf identity and its clear recognition in the structure of the pavilion, as well as represent a “container” it gives to it the natural “icon” of the product that it represents, encouraging the visitor to discover and taste the wine.
The project is developped in a grid of 4 modules: 30, 60, 90 and 120 cm, of 3 meters height. Increasing the number of modules it is possible to obtain trade fair pavilions of different size (from the small one 34sqm to the x-large one 102sqm) always recognisable.
The modular grid allows a flexible layout and let the pavilion be adapted to different trade fair configurations: isolated pavilion, corner pavilion, in line pavilion with only one open side or head pavilion with three open sides.
With the aim to comply with a eco-friendly design approach the pavilion is made by lightweight and recyclable materials also suitable to be simple assembled and disassembled.